The Harvard Business School did a study to determine the common
characteristics of top salespeople. The evidence they found is
clear that most people can be top sellers if they are willing
to study, concentrate and focus on their performance. Here are
the attributes the study found in highly successful sales people:
Did not take "no" personally and allow it to make them
feel like a failure. They have high enough levels of confidence
or self-esteem so that, although they may be disappointed, they
are not devastated.
Take 100 percent of responsibility for results. They didn't blame
the economy, the competition or their company for dips in closings.
Instead, the worse things were, the harder they worked to make
negatives work to their advantage.
Above average ambition and desire to succeed. This is a key area
because it affected priorities and how they spent their time on
and off the job, with whom they associated, etc.
High levels of empathy. The ability to put themselves in the customer's
shoes, imagine needs and concerns and respond appropriately was
a habit.
Intensely goal-oriented. Always knowing what they were going after
and how much progress they were making kept distractions from
sidetracking them.
Above average will power and determination. No matter how tempted
they were to give up, they persisted toward goals. Self-discipline
was a key.
Impeccably honest with themselves and the customer. No matter
that the temptation to fudge, these people resisted and gained
ongoing trust of customers.
Ability to approach strangers even when it is uncomfortable.